Curry signs reported 10-year deal with Li-Ning worth over $400M

Li-Ning is the new home of Curry Brand.

Golden State Warriors star Stephen Curry announced Monday that he signed an endorsement deal with Chinese sports apparel company Li-Ning.

Curry's contract is for 10 years and worth over $400 million, sources told Shams Charania of ESPN. He opted to sign with the company over similar offers from other brands, including at least one offer that was even more lucrative. The deal reportedly also includes plans for a full golf line under Curry's name.

Li-Ning already boasts signature deals with multiple other high-profile NBA names, including Curry's Warriors teammate Jimmy Butler. It also notably signed endorsement deals with Hall of Famers Shaquille O'Neal and Dwyane Wade, who inked a "lifetime" extension in 2018.

Curry, 38, was previously sponsored by Under Armour. The two sides split in November following 12 seasons together; his most recent extension - signed in 2023 - was reportedly expected to last through his eventual retirement.

After departing Under Armour, Curry began sporting other sneaker brands during games, including Nike, Li-Ning, and Anta. The latter, which is another popular sportswear company based in China, is known for its sponsorship deals with Dallas Mavericks duo Kyrie Irving and Klay Thompson, Curry's former Warriors teammate.

Curry's contract with Golden State expires after next season, though he's eligible to sign an extension this summer.